David and Shaw is an Australian-based e-commerce platform specializing in offering premium quality leather handbags for women, approached Infospica with a significant challenge: enhancing their online visibility. As a new entrant in the competitive e-commerce landscape, David and Shaw recognized the critical role that search engine optimization would play in driving organic traffic to their website and increasing brand awareness.
Challenges Faced
Upon initial assessment, we recognized David and Shaw confronted several challenges hindering their online visibility:
- Limited Online Presence: As a newcomer, David and Shaw lacked a significant digital footprint, making it difficult for potential customers to discover their brand through organic search.
- Intense Competition: The market for women's leather handbags in Australia was saturated with established competitors, making it challenging for David and Shaw to stand out amidst the crowd.
- Keyword Ranking: The website struggled to rank for relevant keywords related to their products, resulting in poor visibility on search engine results pages.
- Technical SEO Issues: The website suffered from various technical SEO issues, such as slow page speed and poor mobile responsiveness, negatively impacting user experience and search engine rankings.
Solutions Offered
Infospica devised a comprehensive SEO strategy tailored to address David and Shaw's unique challenges and objectives:
Keyword Research: Conducted thorough keyword research to identify high-volume, low-competition keywords relevant to David and Shaw's products.
Implemented on-page optimization techniques, including optimizing meta tags, headers, and product descriptions, to improve keyword relevance and organic search visibility.
Site Audit: Conducted a comprehensive audit of the website's technical SEO elements, including site structure, page speed, mobile-friendliness, and crawlability.
Implemented necessary optimizations, such as fixing broken links, optimizing images, and improving server response times, to enhance the website's overall performance and user experience.
Content Strategy: Developed a content strategy focused on creating high-quality, engaging content centered around leather handbags, fashion trends, and styling tips.
Published articles on various platforms to attract organic traffic and establish David and Shaw as an authority in the industry.
Link Building Campaign: Launched a strategic link building campaign to acquire high-quality backlinks from reputable websites in the fashion and lifestyle niche.
Leveraged guest blogging, to earn valuable inbound links, boosting the website's authority and improving its search engine rankings.
Results
Infospica's tailored SEO strategies delivered tangible results for David and Shaw, including:
Improved Keyword Rankings
Through targeted keyword optimization and content creation efforts, David and Shaw witnessed a significant improvement in their keyword rankings across relevant search queries, driving increased organic traffic to their website.
For the Keyword ranking we identified high-volume, low-competition keywords relevant to David and Shaw's products, such as "Best leather handbags collections Australia" These keywords were strategically incorporated into various on-page elements, including meta tags, headers, and product descriptions, to improve the website's keyword relevance and search engine ranking.
Higher Conversion Rates
With improved website performance and increased organic traffic, David and Shaw experienced higher conversion rates and sales, translating their enhanced online visibility into tangible business growth and success.
The link building activities implemented for David and Shaw yielded tangible results, driving increased organic traffic to their website and enhancing their online visibility.
The acquisition of high-quality backlinks from authoritative websites contributed to an increase in David and Shaw's domain authority, improving their overall website credibility and trustworthiness in the eyes of search engines.
Initially, David and Shaw's website did not appear in the search results for the keyword "Best leather handbags collections Australia." However, after six months of implementing targeted SEO
strategies, their website has significantly improved its visibility and now appears on the second page of the Search Engine Results Pages for this keyword.
Conclusion
Infospica's tailored SEO strategies effectively addressed the challenges faced by David and Shaw, transforming their online visibility and driving sustainable growth. By implementing a holistic approach encompassing on page optimization, technical SEO, keyword research, and backlink acquisition, Infospica helped David and Shaw establish a strong foothold in the competitive e-commerce landscape. The success of this
collaboration underscores the importance of strategic SEO in achieving long-term business objectives and maximizing online potential.