A renowned flavored syrup manufacturer founded in 1925 has been delighting customers with its diverse range of products for nearly a century. Known for their innovative flavors and commitment to quality, the company needed a digital presence that matched their vibrant brand identity and supported their growing e-commerce needs.
Challenges Faced
- Migrate the existing Drupal 7 website to Drupal 9 to leverage improved performance, security, and features.
- Enhance the user experience for both customers and content managers.
- Improve site speed and mobile responsiveness.
- Integrate seamlessly with existing e-commerce and inventory management systems.
- Ensure minimal disruption to ongoing business operations during the migration process.
Solutions Offered
Working closely with the company's team, a comprehensive migration strategy was developed:
Thorough Assessment: Conducted an in-depth analysis of the existing Drupal 7 site,
identifying custom modules, content types, and third-party integrations.
Custom Module Migration: Rebuilt and optimized custom modules for Drupal 9 compatibility, ensuring critical functionalities were preserved and enhanced.
Content Migration: Implemented a robust content migration plan, preserving all product information, blog posts, and media assets while improving the content structure.
Theme Redesign: Developed a modern, responsive theme that aligned with the company's brand guidelines and improved mobile user experience.
E-commerce Integration: Seamlessly integrated the new Drupal 9 site with the existing e-commerce platform, ensuring a smooth shopping experience for customers.
Performance Optimization: Implemented caching strategies and performance enhancements to significantly improve page load times.
Security Enhancements: Leveraged Drupal 9's improved security features and implemented additional measures to protect customer data and prevent vulnerabilities.
Training and Documentation: Provided comprehensive training to the content team and created detailed documentation for ongoing site management.
Results
- Improved Performance: The new Drupal 9 site saw a 40% improvement in page load times, enhancing user experience and positively impacting SEO rankings.
- Enhanced User Experience: The responsive design and improved site architecture led to a 25% increase in average session duration and a 15% decrease in bounce rate.
- Streamlined Content Management: Content editors reported a 30% reduction in time spent on routine updates thanks to Drupal 9's improved admin interface and workflows.
- Increased E-commerce Conversions: The seamless integration with the e-commerce platform resulted in a 20% increase in online sales within the first three months post-migration.
- Future-Proofed Platform: The migration to Drupal 9 positioned the company for easier future upgrades and the ability to quickly adopt new features and modules.
- Security Enhancements: Improved security measures led to a significant reduction in attempted security breaches and enhanced protection of customer data.
- Mobile Traffic Growth: Mobile traffic increased by 35% due to the improved responsive design and faster load times on mobile devices.
Conclusion
The successful migration from Drupal 7 to Drupal 9 not only modernized the company's digital presence but also provided a solid foundation for future growth and innovation. By embracing this digital transformation, the flavor innovation leader
reinforced its position as a forward-thinking brand in the competitive food and beverage industry.
Technologies
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drupal
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php
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mysql
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linux
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solr